EXPERIENCE OVERVIEW

For three days, McLaren transforms Sonoma Raceway into a private playground of performance, innovation, and lifestyle. Set in the heart of Northern California wine country, the circuit provides a dynamic backdrop for an immersive McLaren driving and brand experience.

McLAREN AMPLIFIED: Sonoma (June 3–5, 2026) blends high-performance driving with curated hospitality and brand immersion. Guests will take part in dynamic driving modules, street drives, and exclusive programming led by the McLaren Automotive team.

Beyond the track, the program will feature elevated hospitality, interactive brand moments, and curated experiences that reflect the innovation and craftsmanship behind every McLaren.

This isn’t your typical day at the track—it’s an exclusive festival of McLaren performance set against the iconic backdrop of Sonoma.

FESTIVAL HIGHLIGHTS

This is more than driving. McLAREN AMPLIFIED: Sonoma stirs the senses with design, competition, and culture shaping the rhythm of the day. From exclusive showcases to immersive entertainment, every moment is designed to feel as engaging as the time spent on track.

Highlights include:

  • Live Entertainment & Atmosphere – A festival energy with music and immersive moments throughout the experience.
  • McLaren Racing Simulator Competition – Test your skills in head-to-head simulator challenges with prizes and leaderboards in hospitality.
  • Guided Track Tours - offering elevated views of Sonoma Raceway, showcasing the circuit’s dramatic elevation changes, scenic wine country vistas, and live on-track action.
  • The McLaren Boutique – Explore exclusive merchandise and curated pieces available only during McLAREN AMPLIFIED: Sonoma.

EXPERIENCE PACKAGES

TRACK & SCHEDULE

About Sonoma Raceway

Set in the rolling hills of Northern California’s wine country, Sonoma Raceway is one of the most technically demanding and scenic circuits in North America. Known for its dramatic elevation changes, tight corners, and fast sweeping sections, the 2.52-mile track challenges drivers while delivering an unforgettable driving experience. 

McLAREN AMPLIFIED: Sonoma

Sonoma Raceway, Sonoma, CA
June 3 – 5, 2026